Here at Inside Mobile Apps conference, Facebook CTO Bret Taylor talked about how mobile will be Facebook's primary focus in 2011, mainly because "mobile devices are inherently social," he said. Currently Facebook has 1/3 of its almost 600M user base (200M) on mobile devices and Taylor says that Facebook mobile users are 2x as active as Facebook web users. Taylor thinks of Facebook as a horizontal platform (easily accessible) and revealed that a huge goal for Facebook was reducing friction on mobile and extending Facebook engagement to all devices, mentioning the PS3, the iPhone and customized devices as examples. As an example of a frictionless solution, Taylor brought up Facebook Single Sign On and mentioned that social movie site Flixster had a 300% increase in usage after it implemented the feature.
Tricia Helfer Elena Lyons Brooke Burns Lena Headey Ali Larter
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