Perfect Market Raises $9 Million More To Boost Content Visbility, Publishers? Revenue

Perfect Market Inc. has raised another $9 million ? bringing its total funding to $28 million ? for technology and services to help publishers generate web traffic, and make more money off their content. Comcast Interactive Capital led the round, joined by the company's existing investors: Idealab, Rustic Canyon Partners, Tribune Company and Trinity Ventures. Chief executive and president of Perfect Market, Julie Schoenfeld, explained on Monday:

"There?s a way you look at content, and a way you look at context. Our system goes through millions and millions of articles ? we're over 17 million now ? to come up with a list of possible searches that will get someone to the right story, and will make sure they don't get an ad that's just wrong in the context of that page...

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