SMS JustTextGiving launched
Vodafone just made donating money to charity all that more straight forward by partnering with Just Giving to launch JustTextGiving - the UK’s first free text donation service.
Charities will be able to set up a personalised 6 digit VIC code, that generous texters can then use to make instant donations up to ?10.
For example, Cancer Research will use code CRUK11 so if you want to donate ?5 to them simply text "CRUK11 ?5" to 70070 and it'll be done instantly - your donation will show up on your next phone bill, or be taken from your PAYG credit.
Plus, all of the money goes to the charity and it even takes into account gift aid. It's also free for the charities to set up their JustTextGiving accounts.
"We believe the use of mobile devices for charitable giving is an important future revenue stream which has the potential to tap into a new demographic and create a new age of giving," said Cancer Research's director of supporter marketing Natasha Hill.?
"We are excited to see the impact this new service will have on growing the mobile donation market - not only in support of Cancer Research UK but also for all charities in the UK."
To set up JustTextGiving simply call 0800 0521 081, or sign up via justtextgiving.co.uk.
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Tags: Just Giving JustTextGiving Phones Apps Mobile phone apps Vodafone
Vodafone gives the charity pot a texty update originally appeared on http://www.pocket-lint.com on Mon, 09 May 2011 10:23:31 +0100
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