Just to add more fuel to the conflict of interest fire we have raging over at TC HQ today, TechCrunch Israeli correspondent and Soluto Head of Product Roi Carthy has decided to build a startup. You'd think being a TechCrunch writer would make Carthy shy away from doing something as hackneyed as a Groupon clone, but Carthy's daily deals site has a twist! (DISCLOSURE: I, like Carthy, write for TechCrunch) 
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