When a good idea comes along, often what you see are multiple startups pop up who were all working on it independently but launch around the same time. Look at Foursquare and Gowalla in geo-location apps or Instagram, PicPlz, and Path in geo-photo apps. Right now, a lot of the action seems to be in group messaging, with Groupme, Beluga, and Fast Society all vying for mobile group supremacy. Groupme, which came out of one of our TechCrunch Disrupt Hackathons, recently raised $10.6 million (sending all those text messages is expensive); Beluga was started by a few ex-Googlers, and Fast Society is still bootstrapping but blew people away at Chris Sacca's Tahoe conference. I recently caught up with Fast Society CEO and co-founder Matthew Rosenberg in New York City to understand why everyone is going gaga over group messaging. After all, it's nothing new?one of the original use cases for Twitter was as a group messaging platform. In the video above, Rosenberg explains what he is trying to do with Fast Society. It is targeted specifically at 13 to 30 year-olds, young people going out in groups. Fast Society's tagline is "Built to Party."
Tami Donaldson Padma Lakshmi Sarah Mutch Gabrielle Union Alessandra Ambrosio
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